What is it? Competitive intelligence, also referred to as a competitor research, is the process of gathering and analyzing actionable information about your competitions, and using the insights to inform your marketing strategy, in order to gain a competitive advantage.
Search engines reward pages with the right combination of ranking factors or “signals.” SEO is about ensuring your content generates the right type of signals.
Search professionals have relied on the SEO Periodic Table to help them understand the elements essential to a winning SEO strategy.
The table includes several SEO factors that can improve the ranking of a website. The SEO periodic table helps you find the best SEO practices.
What is a SWOT analysis?
Wikipedia defines a SWOT analysis as… “a strategic planning and strategic management technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or project planning. It is sometimes called situational assessment or situational analysis.
Here are some SWOT & competitor intel tools:
➜ Spyfu SpyFu is a Google Ads and SEO keyword research competitive intelligence tool that allows you to acquire insights into your competitors’ paid and SEO strategies.
➜ Owler is a competitive insights by providing news alerts, company profiles, and polls and allows members to follow, track, and research companies in real time.