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There’s lots of marketing edutainment courses these days. You know, videos that are more entertaining, than educational. To be a skilled marketer, you need to invest your time in microlearning.
MicroLearn Edutainment
Listen or Read in 3 Minutes
Smart marketers strive to win channels. Winning is obtaining traction. Because traction can be scaled into more revenue. Direct mail is a channel that can still be won and scaled with the right strategy.
MicroLearn Direct Mail
Listen or Read in 4 Minutes
The LTV:CAC ratio measures the relationship between the lifetime value of a customer, and the cost of acquiring that customer. It is a signal of customer profitability and marketing efficiency.
MicroLearn Lifetime Value
Listen or Read in 2 Minutes
Personalized landing pages create a memorable user experience. A memorable user experience increases brand affinity and conversion rates. Personalization is easier than ever.
MicroLearn Personalization
YouTube is an advertising channel that you can win in 2022. It’s the second largest search engine and easiest channel to scale. Plus, your competitors are probably not using it effectively.
MicroLearn YouTube Ads
Listen or Read in 5 Minutes
If you’re advertising on Google and you’re looking for a competitive advantage, then invest in high-quality HTML5 ads and personalized landing pages. Done right, you’ll see traction.
MicroLearn HTML5 Ads
We’re in the era of audiobooks, podcasts, and Clubhouse. Audio adds convenience… convenience adds value. It’s time to elevate your blog articles by giving readers the option to listen.
MicroLearn Blog Audio
In my marketing opinion, every company should have an enter to win marketing strategy. Enter to win campaigns increase brand awareness, create product demand, and add a viral loop.
MicroLearn Enter to Win
Heads of marketing departments must be serious about their company’s marketing information system (MkIS). An MkIS allows marketing teams to be agile, efficient and intelligent producers.
MicroLearn MkIS
Listen or Read in 6 Minutes
Marketing thought leaders agree that community marketing is a smart strategic play in 2022. But we’re not talking about having a Facebook Group, we’re talking about building your own community.
MicroLearn Community
You probably have never heard of a one belief statement, but it’s copywriting gold. When you establish one central belief with your reader, it sets the stage to persuading them to act on your offer.
MicroLearn One Belief
Newsletters are back in vogue. They give your brand an opportunity to share personalized-premium content with customers and subscribers. Newsletters done right lead to stronger brand loyalty.
MicroLearn Newsletters
Quantitative research tells us what someone does, qualitative research tells us why they do it. Qualitative starts with user testing. Every marketing team should user test its products. Here’s why.
MicroLearn User Testing
The curse of knowledge is a common plague in marketing and business. Avoid it all cost. It’s a career staller. A revenue killer. And a brand destroyer. Guard against the curse by doing these things.
MicroLearn Knowledge Curse
In the book Breakthrough Advertising, by Eugene Schwartz… he writes about 5 types of customers. This is a great framework to know if you are a marketer who wants to be more customer-centric.
MicroLearn Customer Types
On your accession up the marketing ladder, one of the most important skills you have to sharpen is stakeholder management. In marketing, stakeholder management across the org chart is vital.
MicroLearn Stakeholder Mgmt
Lead magnets are like blocking and tackling. No matter how big and fast you are… you have to be able to block and tackle if you want to be a professional. Let’s talk about the basic fundamentals.
MicroLearn Lead Magnets
Marketing levers lead to growth. That’s why it’s important to create internal systems built on levers. I learned this valuable lesson a decade ago from the CMO at Rooms to Go. Here’s the story.
MicroLearn Revenue Levers
AMAAM is an acronym I made up that stands for, “Ask Me Anything About Marketing”. AMAAM is a program I’m starting for members. I’ll research & answer one consulting question per day.
MicroLearn About AMAAM
If you’re playing the long-game and want to increase the valuation of your brand, then you should trademark your brand name(s) and logo(s). Trademarking immediately adds value and protection.
MicroLearn About Trademarks
The dark social is growing around us. The term refers to the invisible traffic, leads and customers that originate from referral sources that can’t be track. Business is being earned in the dark.
MicroLearn About Dark Social
SEO starts with keyword research. And keyword research has evolved to LSI keywords. If you haven’t made the transition, now is the time.
MicroLearn LSI Keywords
Copywriting in plain English is difficult. But it’s the mark of a professional. And it leads to higher conversion rates. Here’s a resource to become better at it.
MicroLearn Plain English
Most online ad campaigns have a leaky bucket. It’s when you drive traffic to your site and those visitors never return. It’s time to fill the holes in your bucket.
MicroLearn 2022 Paid Ads Tip
You’ve heard of mobile-first design. But what about content-first design? In 2010, Google began promoting a mobile-first strategy. Now, let’s add content-first to it.
MicroLearn Content-First
Marketing momentum is palpable. It’s when the flywheel begins to turn without brute force manual labor. Learn from this article how to obtain it.
MicroLearn About Momentum
Keyword impression share is one of those optimization metrics that many Google Ads advertisers ignore. Here’s why you should focus on it.
MicroLearn Impression Share