Micro Blog

MicroLearn Modern Marketing

Edutainment

Be A Marketing MicroLearner & Avoiding Edutainment

There’s lots of marketing edutainment courses these days. You know, videos that are more entertaining, than educational. To be a skilled marketer, you need to invest your time in microlearning.

MicroLearn Edutainment

Listen or Read in 3 Minutes

Direct Mail

Should Marketers Experiment With Direct Mail In 2022

Smart marketers strive to win channels. Winning is obtaining traction. Because traction can be scaled into more revenue. Direct mail is a channel that can still be won and scaled with the right strategy.

MicroLearn Direct Mail

Listen or Read in 4 Minutes

Lifetime Value

The Lifetime Value to Customer Acquisition Cost Ratio Matters

The LTV:CAC ratio measures the relationship between the lifetime value of a customer, and the cost of acquiring that customer. It is a signal of customer profitability and marketing efficiency.

MicroLearn Lifetime Value

Listen or Read in 2 Minutes

Personalization

A Personalized UX Increases Brand Affinity & Conversions

Personalized landing pages create a memorable user experience. A memorable user experience increases brand affinity and conversion rates. Personalization is easier than ever.

MicroLearn Personalization

Listen or Read in 3 Minutes

YouTube Ads

Go All-In On A YouTube Advertising Strategy in 2022

YouTube is an advertising channel that you can win in 2022. It’s the second largest search engine and easiest channel to scale. Plus, your competitors are probably not using it effectively.

MicroLearn YouTube Ads

Listen or Read in 5 Minutes

HTML5 Ads

Level Up Your Google Display Ads to HTML5 Banner Ads

If you’re advertising on Google and you’re looking for a competitive advantage, then invest in high-quality HTML5 ads and personalized landing pages. Done right, you’ll see traction.

MicroLearn HTML5 Ads

Listen or Read in 4 Minutes

Blog Audio

When You Add Audio To Your Blog Articles You Add Value

We’re in the era of audiobooks, podcasts, and Clubhouse. Audio adds convenience… convenience adds value. It’s time to elevate your blog articles by giving readers the option to listen.

MicroLearn Blog Audio

Listen or Read in 2 Minutes

Enter to Win

Enter to Win Campaigns Add A Viral Loop To Your Marketing

In my marketing opinion, every company should have an enter to win marketing strategy. Enter to win campaigns increase brand awareness, create product demand, and add a viral loop.

MicroLearn Enter to Win

Listen or Read in 3 Minutes

MkIS

The Secret Weapon Of Highly Efficient Marketing Departments

Heads of marketing departments must be serious about their company’s marketing information system (MkIS). An MkIS allows marketing teams to be agile, efficient and intelligent producers.

MicroLearn MkIS

Listen or Read in 6 Minutes

Community

Here’s Why Community Marketing Is A Smart Strategy

Marketing thought leaders agree that community marketing is a smart strategic play in 2022. But we’re not talking about having a Facebook Group, we’re talking about building your own community.

MicroLearn Community

Listen or Read in 3 Minutes

One Belief

The Magic of the One Belief Statement in Copywriting

You probably have never heard of a one belief statement, but it’s copywriting gold. When you establish one central belief with your reader, it sets the stage to persuading them to act on your offer.

MicroLearn One Belief

Listen or Read in 4 Minutes

Newsletters

Newsletters Give You A Chance To Personalize Your Brand

Newsletters are back in vogue. They give your brand an opportunity to share personalized-premium content with customers and subscribers. Newsletters done right lead to stronger brand loyalty.

MicroLearn Newsletters

Listen or Read in 3 Minutes

User Testing

User Testing Is A Cheat Code To A Better User Experience

Quantitative research tells us what someone does, qualitative research tells us why they do it. Qualitative starts with user testing. Every marketing team should user test its products. Here’s why.

MicroLearn User Testing

Listen or Read in 5 Minutes

Curse

Beware Of The Curse of Knowledge & Its Contagion

The curse of knowledge is a common plague in marketing and business. Avoid it all cost. It’s a career staller. A revenue killer. And a brand destroyer. Guard against the curse by doing these things.

MicroLearn Knowledge Curse

Listen or Read in 2 Minutes

Customer Types

Do You Know The 5 Types of Customers & Why They Matter

In the book Breakthrough Advertising, by Eugene Schwartz… he writes about 5 types of customers. This is a great framework to know if you are a marketer who wants to be more customer-centric.

MicroLearn Customer Types

Listen or Read in 3 Minutes

Stakeholder

Arguably This Is The Most Important Marketing Career Skill

On your accession up the marketing ladder, one of the most important skills you have to sharpen is stakeholder management. In marketing, stakeholder management across the org chart is vital.

MicroLearn Stakeholder Mgmt

Listen or Read in 4 Minutes

Lead Magnets

You Have To Be Great At The Fundamentals of Lead Magnets

Lead magnets are like blocking and tackling. No matter how big and fast you are… you have to be able to block and tackle if you want to be a professional. Let’s talk about the basic fundamentals.

MicroLearn Lead Magnets

Listen or Read in 6 Minutes

Levers

Chief Marketing Officers Build & Pull Levers To Grow Revenue

Marketing levers lead to growth. That’s why it’s important to create internal systems built on levers. I learned this valuable lesson a decade ago from the CMO at Rooms to Go. Here’s the story.

MicroLearn Revenue Levers

Listen or Read in 3 Minutes

AMAAM

Ask Me Anything About Marketing & I Will Research It

AMAAM is an acronym I made up that stands for, “Ask Me Anything About Marketing”. AMAAM is a program I’m starting for members. I’ll research & answer one consulting question per day.

MicroLearn About AMAAM

Listen or Read in 2 Minutes

Trademark

Why You Should Trademark Your Brand Name & Logo This Month

If you’re playing the long-game and want to increase the valuation of your brand, then you should trademark your brand name(s) and logo(s). Trademarking immediately adds value and protection.

MicroLearn About Trademarks

Listen or Read in 6 Minutes

Dark Social

What Is Dark Social & Are You Game-Planning For It In 2022

The dark social is growing around us. The term refers to the invisible traffic, leads and customers that originate from referral sources that can’t be track. Business is being earned in the dark.

MicroLearn About Dark Social

Listen or Read in 3 Minutes

LSI Keywords

How LSI Keywords Can Improve Your Search Engine Rankings

SEO starts with keyword research. And keyword research has evolved to LSI keywords. If you haven’t made the transition, now is the time.

MicroLearn LSI Keywords

Listen or Read in 3 Minutes

Plain English

Learn to Write Copy in Plain English to Improve Readability

Copywriting in plain English is difficult. But it’s the mark of a professional. And it leads to higher conversion rates. Here’s a resource to become better at it.

MicroLearn Plain English

Listen or Read in 4 Minutes

2022 Ad Tip

The Best Tip to Improve Google Ads Performance in 2022

Most online ad campaigns have a leaky bucket. It’s when you drive traffic to your site and those visitors never return. It’s time to fill the holes in your bucket.

MicroLearn 2022 Paid Ads Tip

Listen or Read in 3 Minutes

Content-First

Why Content-First Design is the Best Approach in 2022

You’ve heard of mobile-first design. But what about content-first design? In 2010, Google began promoting a mobile-first strategy. Now, let’s add content-first to it.

MicroLearn Content-First

Listen or Read in 5 Minutes

Momentum

Why Marketing Momentum is the Key to Sales Growth

Marketing momentum is palpable. It’s when the flywheel begins to turn without brute force manual labor. Learn from this article how to obtain it.

MicroLearn About Momentum

Listen or Read in 3 Minutes

Impressions

Why You Should Focus on Keyword Impression Share

Keyword impression share is one of those optimization metrics that many Google Ads advertisers ignore. Here’s why you should focus on it.

MicroLearn Impression Share

Listen or Read in 5 Minutes