Personalization is a user experience competitive advantage. It will separate your website from your competitors and make your website memorable to your users.

If you are running paid ad campaigns, then you surely should be driving the paid traffic to a personalized landing page user experience. It will help increase affinity for your brand and conversion rates.

Personalization is easier than ever before to add to your website. If you have a wordpress website, then you can use the plugin If-So to easily add personalization to your web and landing pages.

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Microlearn About Personalization Today

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