YouTube is an advertising channel that you can win in 2022.

As you probably already know, YouTube is the second largest search engine. And in my opinion, it’s easiest and most cost-effective channel to scale today. Plus, your competitors are probably not using it effectively.

You can run discovery ads on YouTube and appear in the top search results when someone searches for a keyword or phrase relevant to your brand. Discovery ads appear at the top of search on YouTube and on the top of the ‘suggested videos’ in the right sidebar.

You can also run bumper ads on YouTube. Bumper ads are 6 second brand awareness and reach ads that you can use to target your remarketing campaigns. Bumper ads have a low-cost CPM and have great reach.

And last, you can also run InStream ads on YouTube. You’ve seen InStream ads, they are the ads they appear on a video prior to the ‘skip button’ after 6 seconds. If someone presses the skip button or watches less than 30 seconds of your InStream ad, then it’s free.

:: Full Micro Blog Coming Soon ::

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