In my marketing opinion, every company should have an enter-to-win marketing strategy.

Enter-to-win campaigns increase brand awareness, create product demand, and add a viral loop to your marketing.

Often times, you can giveaway a year of product for a relatively low cost (cost-of-goods). But a year of product for free for a customer or consumer is a huge giveaway. It incentivizes them and creates desire in them to enter-to-win.

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