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Why Content-First Design is the Best Approach in 2022

I recently purchased the books, “Content Design”, by Sarah Richards and “Strategic Writing for UX”, by Torrey Podmajersky.

Content-First design is defined by Sarah Winters, of Content Design London, as a way of thinking.

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Content-First Design

It is a way of thinking. It’s about using data and evidence to give the audience what they need, at the time they need it and in a way they expect.
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It’s a content-first design approach that involves the use of content to define the layout and elements in a design, rather than the other way around.

It’s quite common to see placeholder text and images used throughout the prototyping process, and real content only introduced at the very end.

For about a week, I’ve been skimming, reading, and highlighting the books.

All in all, I’m glad I purchased these books. Because the book topics are important.

For me, I’ve always been a content-first design designer. So I’m happy that it is gaining traction in 2022.

This is the perfect time for you to learn about content-first design and UX copywriting.

Think about it this way… within a user experience, every element has a job to do.

The words on a screen tell the story and sell the experience. Words tell and sell.

Words evoke feelings. Words educate. Words engage. And words persuade.

Words are the core element of the user experiences. They impact the task completion rates, conversion rates, online sales, and top-line revenue of a digital property.

If you have a new digital project on your roadmap, it’s worth it to invest in UX copywriting. And it’s smart to consider changing your approach to content-first design in 2022 onward.

Microlearn About Content-First Design Today

I invite you to microlearn about content-first design for the rest of the day. We challenge our subscribers to start a daily microlearning habit of stacking their marketing knowledge. Our subscribers dedicate 10 minutes of their morning to read (or listen) to our daily micro articles. And then, they pledge to continue to microlearn and expand their marketing knowledge about the topic the rest of the day. Microlearning is the fastest way to learn about modern marketing.

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From the Device of:
Anthony Ragland
Publisher January 14, 2022 10:10 AM


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