Start Here: Your Role

What's Your Role? Arrow

, I’m thrilled you’re ready to get started.

Let’s dive right in.

As the new Chief Marketing Officer (CMO) of ACME Corporation, you are responsible for planning, developing, executing, and monitoring your company’s marketing operations.

You lead the company’s marketing & communications department, contribute to executive team meetings, and present marketing strategy & KPI reports to the board of directors.

You work in collaboration with the Chief Revenue Officer, Chief Operating Officer, Chief Technology Officer, SVP of Sales, and General Managers at ACME Corporation.

What is ACME’s Marketing Mix?

As you may know , a company’s marketing mix is defined as the 4P’s (product, price, place, and promotion).

But recently, the definition of a marketing mix has evolved to be the 7P’s (product, price, promotion, place, packaging, positioning, and people).

Suffice it to say, ACME’s marketing mix is a fundamental marketing principle.

That said, ACME’s marketing mix is adaptive to each swipe file use case scenario.

How to Use the Swipe Files?

In CMO swipe files … you will find good ideas, proven tips, and practical solutions to marketing use cases.

We match toolsets with each swipe file to save you time.

Swipe files are written to inspire ideation in you.

To be good at marketing … you have to be an analytical thinker. A creative thinker. A strategic thinker. And a systems thinker.

Our writers won’t waste your time. We will keep our writing concise, yet informative.

You can use our swipe files to influence your marketing strategy.