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Chapter 1: Marketing

Audio Listen to Introduction

Hi ,

Welcome to the marketing swipe file section.

Marketing swipe files are based on real-life use case scenarios.

Each use case scenario tells a story. And each story contains our approach to planning and executing a marketing strategy.

As a companion to the swipe file, we include our recommended marketing bookmarks.

Bookmarks are toolsets of apps, software, and resources that you can use to execute your marketing strategy and tactics.

We combine swipe files and toolsets to save you research time and inspire forward-thinking.

As you read (or listen to) the marketing swipe file topics in this section, we encourage you to take notes and ideate solutions to your real-world marketing challenges.

Let’s keep going,


Below are a couple of software toolsets we refer to in the marketing swipe file section.