Chapter 2: Digital Marketing

Audio Listen to Introduction

Welcome to the second swipe file section, digital marketing.

Digital marketing swipe files are based on real-life use case scenarios.

Each use case scenario tells a story. And each story contains our approach to planning and executing a digital marketing strategy for the use case scenario.

As a companion to the swipe file, we include our recommended bookmarks.

Bookmarks are toolsets of apps, software, and resources that you can use to execute your digital marketing strategy and tactics.

We combine swipe files and toolsets to save you research time and inspire forward-thinking.

As you read (or listen to) the digital marketing swipe file topics in this section, we encourage you to take notes and ideate solutions to your real-world marketing challenges.

Let’s dive-in,


Below are a couple of software toolsets we refer to in the digital marketing swipe file section.