Chapter 5: Branding

Welcome ,

This is the fifth swipe file section → BRANDING.

Branding swipe files are based on real-life use case scenarios.

Each use case scenario tells a story. And each story contains our approach to planning and executing a brand strategy against the use case scenario.

As a companion to the swipe file, we include our recommended marketing bookmarks.

Bookmarks are toolsets of apps, software, and resources that you can use to execute your branding strategy and tactics.

We combine swipe files and toolsets to save you research time and inspire forward-thinking.

As you read (or listen to) the branding swipe file topics in this section, we encourage you to take notes and ideate solutions to your real-world brand challenges.

Let’s grow,

Anthony

P.S.
Below are a couple of software toolsets we refer to in the branding swipe file section.