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Chapter 4: Advertising

Audio Listen to Introduction

Welcome to the fourth swipe file section, advertising.

Advertising swipe files are based on real-life use case scenarios.

Each use case scenario tells a story. And each story contains our approach to planning and executing an advertising strategy against the use case scenario.

As a companion to the swipe file, we include our recommended marketing bookmarks.

Bookmarks are toolsets of apps, software, and resources that you can use to execute your advertising strategy and tactics.

We combine swipe files and toolsets to save you research time and inspire forward-thinking.

As you read (or listen to) the advertising swipe file topics in this section, we encourage you to take notes and ideate solutions to your real-world advertising challenges.

Let’s get to it,


Below are a couple of software toolsets we refer to in the advertising swipe file section.